Soundcheque, commercial and touring consultancy

Better business behind better events.

Strategy, structure and commercial clarity for live entertainment. Soundcheque helps festivals, tours, venues and sporting events find the revenue they're leaving on the table, starting with the ticket.

Start a conversation
01Sell-through by tier 02Net yield per ticket 03Presale conversion 04F&B and merch per cap 05Secondary leakage

Commercial & touring consultancy

The show is sold out. Was it priced right?

A full house can still be a missed opportunity. Underpriced front sections, presales that leak to resellers, a bar line that kills per-caps and sponsorship that never gets activated all cost real money.

Soundcheque brings the view of someone who has run ticketing for major festivals, concerts and sport. We look at your event the way a promoter's P&L does: where the revenue comes from, where it slips away, and what it would take to capture it.

Every recommendation comes with the size of the opportunity, the assumptions behind it, and the numbers that will tell you it worked.

Services

Ticketing first. Then everything a ticket unlocks.

Engagements are scoped to the size and type of event. A regional festival, an arena tour and a sports franchise have very different economics, so the advice is built for yours.

Where we start

Ticketing & yield

Pricing architecture, on-sale timing and inventory allocation that lift net revenue without hurting the sell-out.

  • Price scaling
  • Dynamic pricing
  • Fees
  • Presales & fan clubs
  • Resale strategy
  • Holds & allocations
On site

Commercial revenue

Growing spend per attendee and the value of every partnership, from the gate to the bar to the hospitality suite.

  • Sponsorship & activation
  • F&B per caps
  • Merchandise
  • Premium & VIP packages
The numbers

P&L & touring structure

Clear profit and loss structure, tighter cost control and stronger positions with venues and vendors.

  • P&L modelling
  • Cost control
  • Venue & vendor deals
  • Campaign timing
The engine room

Data, systems & teams

Turning fan data into revenue, fixing the systems that slow teams down, and building the people who run it.

  • CRM & fan data
  • Marketing & acquisition
  • Systems & AI
  • Leadership & mentoring

Approach

From the first look at your data to the numbers that prove it.

  1. Diagnose

    Review ticketing reports, settlements and commercial results to see where money is being left behind.

  2. Size it

    Put a dollar range on each opportunity and state the assumptions so you can test them.

  3. Sequence

    Build a plan that fits your on-sale calendar, your team and your appetite for risk.

  4. Measure

    Agree the metrics up front and track them through on-sale, show day and settlement.

Who we work with

Built for the business of live.

Festivals

Multi-day and single-day events, from regional to major.

Touring & promoters

National and international tours, club to arena.

Venues

Arenas, theatres and stadiums looking to grow yield and per-caps.

Sport

Clubs, leagues and one-off events selling season and match-day tickets.

About

Operator experience, independent advice.

Soundcheque was founded by a former Director of Ticketing who has run ticketing operations for festivals, concerts and sporting events at both small and large scale.

That operational background shapes the work. Advice is practical, built around real on-sale calendars and real teams, and honest about risk. Where a number can't be backed up, we say so.

Contact

Let's look at what your next event could earn.

Tell us about your event, festival or tour and where you think the gaps are. We'll come back within two business days.